Co-funded by the European Union (2023-2-ES01-KA210-VET-000180154). Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Spanish Service for the Internationalisation of Education (SEPIE). Neither the European Union nor SEPIE can be held responsible for them. Challenge 4 CASE STUDY: Reducing GreenBite’s ecological footprint through corporate social responsibility and consumer participation Assignment 3: Analysis of the current situation and identification of opportunities GreenBite, a forward-thinking restaurant chain, has recognized the urgent need to minimise its environmental impact and embrace sustainability. To achieve this, GreenBite has assembled a team of experts tasked with developing a strategic action plan that focuses on collaboration between the company and its customers, and integrates the principles of the circular economy and corporate social responsibility (CSR). Your challenge as part of this team is to create a comprehensive sustainability action plan that not only enhances GreenBite’s environmental efforts, but also transforms its customers into active participants in this mission. This plan should focus on reducing food waste, encouraging the consumption of local and seasonal ingredients, and significantly reducing the use of singleuse plastics. Your approach will require innovative initiatives that educate and engage customers, turning dining into an experience that promotes environmental awareness and sustainable choices. To be successful, focus on the following key tasks: Conduct a case study on a ‘zero waste’ restaurant: use this as a basis for analysing best practices and assessing how these ideas can be applied to GreenBite’s sustainability efforts. Analyse the GreenBite value chain: Identify critical points in the value chain that contribute to environmental impact. Develop strategies to achieve measurable targets, such as reducing food waste by 20% and reducing single-use plastic by 50%. Evaluate CSR practices: Identify opportunities to improve GreenBite’s commitment to ethical sourcing and fair labour conditions. After reading all about this material, discuss in groups or individually the following activities: Discuss x The points in the value chain where the most environmental impact is generated (food waste, use of plastics, energy consumption, etc.). x The application of ethical and CSR criteria in the company’s business decisions. x Opportunities to improve circularity, such as reducing waste or reusing materials.
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