Co-funded by the European Union (2023-2-ES01-KA210-VET-000180154). Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Spanish Service for the Internationalisation of Education (SEPIE). Neither the European Union nor SEPIE can be held responsible for them. Challenge 4 Reducing Our ecological footprint through responsibility and consumer engagement Assignment 1: Understanding the commitment to reducing environmental impact through circular economy and CSR principles with GreenBite restaurant The GreenBite restaurant chain has taken a proactive stance on sustainability, recognizing the urgent need to reduce its environmental footprint. They have hired an expert team to design a strategic plan that integrates collaboration between the company and its customers with circular economy and corporate social responsibility (CSR) principles. As a member of the team, he has recently been tasked with enhancing sustainability efforts at GreenBite. His task is to develop a strategic action plan that integrates collaboration between the company and its customers, focusing on incorporating circular economy and corporate social responsibility (CSR) principles into the restaurant chain’s operations. Specifically, the plan should address ways to reduce food waste, promote consumption of local and seasonal produce, and eliminate the use of single-use plastics. A key part of its role is to design initiatives that actively educate and engage customers, transforming them into partners in GreenBite’s sustainability mission. This involves creating programs that inform consumers about the environmental impact of their choices and provide them with the tools to make more sustainable decisions. Your action plan should include strategies such as in-restaurant experiences that highlight the benefits of making sustainable choices, digital campaigns to reach a broader audience, and community engagement programs that foster a sense of shared responsibility between GreenBite and its customers. GreenBite Description GreenBite is an innovative restaurant chain committed to sustainability and social responsibility, offering a unique and conscious dining experience. Founded with a vision to redefine the restaurant industry, GreenBite provides healthy and delicious dishes made with local and seasonal ingredients. The company prioritizes food quality and freshness, collaborating with local farmers and suppliers to minimize the carbon footprint associated with product transportation. In its quest to be a role model in sustainability, GreenBite implements practices that promote the circular economy, the reduction of food waste and the elimination of single-use plastics. Each restaurant is designed to be a space that fosters environmental education, with initiatives that inform customers Assignments
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