Assignments | 3 Co-funded by the European Union (2023-2-ES01-KA210-VET-000180154). Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Spanish Service for the Internationalisation of Education (SEPIE). Neither the European Union nor SEPIE can be held responsible for them. CASE STUDY: EcoDenim Co.: Leading the Transition to Full Circular Fashion Assignment 2: EcoDenim Co Jeans Challenge Introduction of EcoDenim Co Jeans EcoDenim Co., a pioneering company in the production of ecofriendly jeans using organic cotton, is facing a new challenge to elevate its commitment to sustainability. Known for its focus on sustainable denim and its dedication to more responsible manufacturing processes, the company now seeks to strengthen its circular economy strategy and waste management practices. Although it has integrated sustainable practices from the start, the current goal is to deepen efforts in waste reduction, optimize recycling and material reuse, and solidify its position as a leader in sustainable fashion. EcoDenim Co. has selected you to lead this challenge and develop a strategic plan that takes the production of its ecofriendly jeans to a new standard of sustainability. The objective is to implement more advanced circular economy measures that enable a closed-loop lifecycle for the brand’s jeans, from the selection of recycled materials to the collection and recycling of used garments, and to optimize each step of the manufacturing process to minimize environmental impact. For that, you can use the following app: https://www. makeyourjeans.redress.com.hk/ This application will help you become aware of the need to improve sustainability in this sector. Keep in mind that you need to consider the following objectives: x Reduce textile waste generation by 30% in the year by optimizing production processes and improving planning. x Increase the use of recycled or sustainable materials by 40% in the next year by establishing partnerships with suppliers of eco-friendly fibers. x Implement a program for collecting used jeans and increase customer participation by 25% in one year by incentivizing the return of garments through discounts or rewards. After designing more sustainable jeans, discuss in groups or individually some of the following questions: Discuss x Where could you improve? x Which step has the most impact on the environment? x What is the consequence of producing a perfectly sustainable pair versus a completely unsustainable one?
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